Law Schools and Marketing
Susan Cartier Liebel has an intersting post on whether law schools are adequately preparing their graduates to market themselves and develop their practice.
I have only been to one law school so my experience is somewhat limited. From that limited experience, however, I can state unequivocally that my law school made absolutely no attempt to offer classes aimed at marketing or practice development. I remember one seminar on starting one’s own practice, mentioned earlier. While the presenters were terrific at this seminar, given the format, the requisite depth needed to explore the large topic of marketing could not be developed.
So, not to complain too much, but I am six months from opening my own practice and am frantically trying to figure out how to hit the ground with both feet running. This includes reading marketing books, approaching other solos (both over the Internet and in real life), and contemplating the larger purchase of consulting services. I think this is disappointing considering that I spent three years and approximately $100,000.00 on an education that was woefully lacking in what I now consider to be fundamental aspects of the practice of the business of law.
I’m not bitter, though. Really.
Filed under: Marketing on November 13th, 2007 | 3 Comments »